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Biblical symbolism in advertisement : history, context, and related controversies in Germany, Switzerland and France

Jérôme Cottin

You can read this article in the Book soon edited by Hannes HÖFER, Sophie PICARD, Paula WOJCIK, Iconizing of Literature, Art, and Science. Intermediality and Value in Popular Culture, Palgrave MacMillan Publishing House.

Table of contents

Introduction :

I Literature

PD DR. MARTINA STEMBERGER (UNIVERSITY OF VIENNA)
Lolita, Oblomov & Co. : Figurations of Literary Iconicity Between Transfictionality, Transmediality, and Transculturality

PROF. DR. ACHIM HÖLTER (UNIVERSITY OF VIENNA)
“Do you know these poets ?” Literary History in the Quartet Games of the 19th and 20th Centuries

DR. IRENE HUSSER (UNIVERSITY OF MÜNSTER)
Kafka goes TV. Franz Kafka and the Kafkaesque in Popular Television Series

PROF. DR. JÉRÔME COTTIN (UNIVERSITY STRASBOURG)
Biblical symbolism in advertisement : history, context, and related controversies in Germany, Switzerland and France

Here the PowerPoint with the pictures that are commented in the Article.

Article J. Cottin - Images

DR. ALEXANDER LÖCK (FRIEDRICH-SCHILLER-UNIVERSITY JENA)
Iconizing Literature as a Literary Theme

DR. NISHANT K NARAYANAN (ENGLISH AND FOREIGN LANGUAGES UNIVERSITY, HYDERABAD)
Between Images and Words : Recalibrating Icons and Mediating Transcultural Exchanges

DR. THORBEN PÄTHE (UNIVERSITY OF ZÜRICH)
Iconographic Signatures of the Skin. On the Architexture of Cultural Icons in Feridun Zaimoglu’s novel Häute

DR. SOPHIE PICARD (AIX-MARSEILLE-UNIVERSITY)
#ToBeOrNotToBe #LesMisérables : Literary Quotes and Memes in Social Media

II Arts (fine arts, music, film, performative arts)

PROF. DR. BIRGER PETERSEN (JOHANNES GUTENBERG UNIVERSITY MAINZ)
Counterpoint as Icon. Music and Intertextuality in the Late 19th Century

DR. ELISABETH FRITZ (FRIEDRICH-SCHILLER-UNIVERSITY JENA)
Figures de modes. Watteau’s fêtes galantes in Popular and Mass Culture in the 18th and 19th centuries

PROF. DR. UDO BOMNÜTER, DEKRA HOCHSCHULE FÜR MEDIEN
“That Giggling, Dirty-Minded Creature” – The Re-Creation of an Iconic Figure in Forman’s Film Adaptation of Amadeus (1984/2002)

THOMAS SCHOLZ (UNIVERSITY OF ST. LOUIS)
The Un-Reality of Quoted Icons : Reduced Representativity in Ludic World-Building

DR. STEPHAN KRAUSE (GWZO LEIBNIZ-INSTITUT FÜR GESCHICHTE UND KULTUR DES ÖSTLICHE EUROPA, LEIPZIG UNIVERSITY)
‘Sour, but ours’ - A Short History of the Political Representation of an ’Iconic Fruit’ in Hungary

DR. STEPHANIE GROßMANN (UNIVERSITY OF PASSAU)
“Advertising is the art of aiming at the head and hitting the wallet.” (Vance Packard)
How Blindly Do Commercials Shoot Cupid’s Arrows ?

DR. ANNA-SOPHIA JÜRGENS (NATIONAL UNIVERSITY CANBERRA)
Intermedia Genealogy of Icons : Clowns, Robots and Frankensteins

III Sciences

JUN. PROF. KLAUS BIRNSTIEL (UNIVERSITY GREIFSWALD)
Foucault To Go. Poststructuralist Theory in Periacademic Popculture

DR. KATHARINA TYRAN (UNIVERSITY OF VIENNA)
Script as a Cultural Icon : The Example of Glagolitic as a Representation of Croatia’s National Identity

DR. HANNES HÖFER (FRIEDRICH-SCHILLER-UNIVERSITY JENA)
Label Yourself, Iconize Your Opponents : On Belonging and Distinction in Literary Studies

PROF. DR. NADJA GERNALZICK (UNIVERSITY OF VIENNA/ JOHANNES GUTENBERG UNIVERSITY MAINZ)
Deconstruction under Self-Deconstruction ? On the De-Iconization of a Critical Term

NIKOLAI MÜNCH (JOHANNES GUTENBERG UNIVERSITY MAINZ), ASS.-PROF. DR. PAULA WOJCIK
Science in Popular Culture. Dolly the Sheep is gone but not forgotten